Fredrik Pallin has worked professionally with public relations and strategic communications since 1995 and brings extensive experience supporting both B2B and B2C companies in complex environments. He provides senior advisory, strategy and execution across traditional and digital media, with a particular focus on healthcare, technology, public affairs and international growth.Fredrik is currently Vice President of Public Relations at Yazen, where he leads the company’s international PR and communications efforts. In this role, he works closely with executive management, medical experts and local market teams to ensure a consistent, evidence-based and long-term communication approach as Yazen continues to expand across Europe. His responsibilities include strategic positioning, media relations, crisis preparedness, and support in regulatory and reputation-critical matters.Prior to his current role, Fredrik was a Senior Consultant at Springtime and is a co-founder and former CEO of the social media agency Mahir PR. He has also held positions as Head of Communications at Spray, PR Consultant at Rikta Kommunikation, and Press Secretary for JA to Europe and IT Generation. In addition to his advisory work, he is the author of #gördetnu: how to succeed with social media and How to Succeed as an Entrepreneur.